My Projects
Throughout my career, I have gained extensive experience in advertising agencies, corporate settings, and freelance work, which has equipped me with a versatile skill set.
My work spans B2B, B2C, and B2G projects, and my user-centric, data-driven approach ensures effective and impactful user experiences.
Notably, my work in recent years has been recognized with the German Brand Award 2021 in two categories, as well as recently with the GM Innovation Award 2024, the Global EdTech Award 2024 and the Marken Award 2022 in various categories.
My Approach
Empowering Experiences, Intuitive Solutions
01
User-Centered Research
I begin each project by conducting thorough research to understand the target audience, their needs, and behaviors. This involves user interviews, surveys, and analyzing existing data to create detailed user personas and journey maps.
03
Usability Testing and Feedback
I prioritize usability testing at various stages of the design process to gather real user feedback. This helps in identifying pain points and areas for improvement, allowing me to make data-driven design decisions.
02
Iterative Design Process
I employ an iterative design process, starting with wireframes and prototypes to visualize ideas. I collaborate closely with stakeholders to refine designs based on feedback, ensuring the final product meets both user needs and business goals.
04
Collaborative Development
I work hand-in-hand with developers during the implementation phase to ensure the design vision is accurately translated into the final product. I also provide detailed design specifications and style guides to maintain consistency and quality throughout the project.
Sven Jaginiak, HH
"She is a true professional whose meticulous attention to detail and deep understanding of user behavior not only captured our vision but also resonated with our target audience."
Barbara Reibl, MU
"Working with Isabella was great! She's a pro who combines creativity with precision, delivering exceptional results on every project."
Veronica Resch, HH
"Isabella's dedication to delivering high-quality designs, coupled with her deep understanding of user needs, has made a significant impact on our product's success."
Working With the Best Clients and Partners
