Isabella
Ilievska
I strongly believe that there is no " one size fits all ” solution and that the future of Product Design is all about personalization, seamless integration and immersion.
Companies that prioritize UX and invest in technologies will have a competitive advantage. As user-centric approach becomes the norm, User Experience will be a key differentiator.
Over the years, I continuously educated myself on new tools, working methods and best practices in order to remain at the forefront of the industry and I have worked on cases for clients such as Google, Pepsi, Philips, Beiersdorf, and many more.
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In my free time, I enjoy exploring museums and galleries, playing video games, diving into epic D&D campaigns with my friends as well as beekeeping.
My Journey
2020-2025
Lead UX/UI Designer
IU GROUP
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Cross-team leadership and empowerment of UX/UI designers and art directors ​
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Conception and design of digital products, campaigns and AI-supported tools and apps across various platforms ​
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Conducting internal and external workshops on design principles such as design thinking and product discovery and tools such as Figma, Sketch and Webflow ​
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Close exchange and agile project managment with stakeholders, developers, content managers and external service providers​
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Leading design and coordinating role in company-wide rebranding and website relaunch (received German Brand Award)
2018 -2020
Senior Art Director
DAHAG
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Conception and design of apps for legal protection insurance companies, as well as their websites and other products in an agile, interdisciplinary team
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Development of a new corporate identity and comprehensive website relaunch
2018-2018
Art Director Digital
THOMAS SABO
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Development and design of a new sub-brand for direct sales with a corresponding app, landing pages and booking system as well as revising the learning platforfm
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Design of new website and app elements and Newsletters
2017-2018
Art Director
UDG
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Conception and design of campaigns, digital products, newsletters, websites and apps for various clients
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Creating pitch decks and as well as conducting pitches
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Design and development of AR and VR apps and games for clients in collaboration with other agencies
2016-2017
Trainee Art Direction
OMG FUSE
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Working on comprehensive campaigns and designing logos and visuals for them in addition.
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Designing assets for social media for various customers from different industries
2015-2016
Assistant Production Manager
UFA SHOW & FACTUAL
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Ensured smooth operation of production schedules, oversaw activities, coordinated with departments to streamline processes, and directed logistics to optimize workflow for televised content
2015-today
Freelance Work
VARIOUS
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Over the years, I have repeatedly been able to expand my skills through freelance assignments for various international clients such as Pepsi, Selecta, and others